McDonald's Russia: Managing a Crisis 87 in den vergangenen Jahren

in den vergangenen Jahren

ihre Entlohnungssysteme zu reformieren

Gerade in einem schwierigen Anlageumfeld

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McDonald's Russia: Managing a Crisis 87 in den vergangenen JahrenMaster's Thesis from the year 2007 in the subject Business economics Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged